servicefusion.com

Service Fusion

Senior Graphic Designer, Art Director | Integrated Marketing, Campaign Design, Art Direction

Creative direction and scalable campaign systems for a growing B2B SaaS brand, spanning paid media, web, email, events, and sales enablement.

A promotional image for a business management software showing a smiling technician in a uniform with tools, using a smartphone, with digital screens displaying work schedules, job details, and financial information. The text reads 'One System. Every Role.' and 'From dispatch to accounting, keep your whole business on the same page.' The logo of Service Fusion is at the bottom.
A promotional image for a business management software showing a smiling technician in a uniform with tools, using a smartphone, with digital screens displaying work schedules, job details, and financial information. The text reads 'One System. Every Role.' and 'From dispatch to accounting, keep your whole business on the same page.' The logo of Service Fusion is at the bottom.

One System. Every Role.

Integrated Campaign | 2026

For 2026, I developed a unified evergreen campaign direction for Service Fusion that could evolve with shifting marketing priorities. The system broadened the story beyond individual product features to show how Service Fusion connects roles across the business, while introducing an expanded palette that created greater visual range and distinction within the existing brand.

View Landing Page Prototype

Comparison of two webpage layouts for Service Fusion by EverPro, featuring a male technician in uniform using a mobile phone, with promotional text highlighting features like better service, team support, and scheduling tools.
A collage of digital advertisements for Service Fusion, showing a man in a blue uniform with tools in a pouch, holding a smartphone, and screenshots of software interfaces with text about adding tech tools without expenses, and a red button saying 'G
Multiple advertisements for Service Fusion by EverPro, featuring a smiling man in a blue HVAC uniform and cap, using a smartphone, with text emphasizing ease of learning and managing tools, along with a red 'Get a Demo' button, on a white and grey ba
Promotional poster for Service Fusion by EverPro, featuring a smiling man in a work uniform and hard hat, with a mobile app interface showing job details and a map. Bold text states, 'The Platform Pros Trust. Tools They'll Use. Control You'll Feel.'
An advertisement for Service Fusion by EverPro featuring a man in a blue uniform and cap, holding a smartphone. The ad promotes a toolkit for total control of tools and results, with various digital interface images and a red "Get a Demo" button.
A technician wearing a blue cap and shirt with the logo 'Climate Masters' standing next to a branded service van, looking at his phone in a residential neighborhood.
A technician wearing a blue cap and shirt with the logo 'Climate Masters' standing next to a branded service van, looking at his phone in a residential neighborhood.

Tools They’ll Use. Results You’ll Feel.

Visual Exploration

Alongside the final campaign direction, I developed additional visual and messaging approaches to explore how the Service Fusion brand could flex across different audiences, objectives, and levels of product emphasis. While not all concepts moved into production, the exploration helped define the boundaries and possibilities of the broader campaign system.

A website landing page for Service Fusion by EverPro featuring a man in a blue shirt and cap checking his phone next to a white van with 'Climate Masters' logo parked outside a house. The page highlights tools and features for business management, with a red banner stating 'Tools They'll Use. Results You'll Feel.' and a call-to-action button 'Get Demo'.

Developed and expanded Service Fusion’s visual guidelines to create a more cohesive, scalable system across marketing and commercial touchpoints.

Brand System

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Extending the Brand

Sales & Lifecycle

Designed connected customer experiences that extended campaign storytelling across email marketing, digital touchpoints, and multi-channel brand interactions, creating more cohesive and engaging journeys from first interaction to ongoing engagement.

Screenshot of a webpage for Service Fusion, a business management software platform, featuring sections with headings, images, and buttons promoting features like team coordination, data import, and customer support, with contact info and social media links at the bottom.
A marketing flyer for a case study on Anderson Plumbing Company Inc., featuring a man standing in front of a plumbing truck, with text emphasizing revenue growth and software benefits, along with a branding and contact section.