billgo.com

BillGO

Brand, marketing, and sales communications for a fast-growing fintech company, spanning brand positioning, voice and messaging, editorial design, sales enablement, and customer-facing marketing.

Layout Design

FORTUNE Magazine Ad Design

In April 2021, BillGO was featured in FORTUNE Magazine, highlighting their Best Place to Work achievement. The below ad design was featured, showcasing the capabilities and modernization of BillGO’s bill pay platform.

Open magazine with articles on managing and paying bills digitally, featuring a brochure titled "The New Way to Bill Pay" and a Fortune magazine on a gray surface.
Two magazines titled 'Fortune' and a brochure titled 'BILLGO' on a table. The brochure discusses a new method to pay bills digitally. The magazines are from April/May 2021. The brochure features a person looking at their phone and includes bullet poi

Sales Layflats

This sales sheet uses BillGO’s core brand messaging to position the platform as a modern leader in bill management and payments. The design balances product benefits, audience-specific value, and a clean visual system to communicate speed, choice, and a more intuitive bill pay experience.

Brand Systems

BillGO Speaks Playbook

The BillGO Speak Playbook established a centralized foundation for the brand’s positioning, voice, messaging, and product terminology. In addition to developing the editorial design system, I contributed to the brand and messaging direction—helping shape how BillGO communicated its story, value, and position as a modern leader in bill pay.

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Building the Business Case for Modern Bill Pay

eBook Design

Building the Business Case for Modern Bill Pay features thought-provoking information in a clean, modern design. Along with the featured eBook, a landing page and LinkedIn ads were designed to create the highest level of engagement and lead generation.

A digital document titled 'Building the Business Case for Modern Bill Pay,' showing a letter from Dan Holt, CEO and co-founder of BillGO, addressed to a financial services executive, discussing the purpose of an eBook on bill payment technology trend
A page from a document titled 'The Case for Better Bill Pay' discussing digital banking and bill payment modernization. Contains a quote about digital experience benefits and references a webinar.
Text-based document discussing the need for modernized bill pay platforms, featuring quotes about customer preferences for faster service, and emphasizing the importance of innovation and strategic partnerships.
A page from a report titled "Building a Business Case for Modern Bill Pay" discussing convenience rules and digital banking features, with statistics on online payments, bank bill pay, youth consumers, and mobile payments.
A page from a report discussing digital bill payment trends among different generations in the United States, including statistics and quotes.
Page of a report discussing digital payment methods, including statistics on check usage, digital bill pay, and consumer preferences.
Page from a report discussing digital wallets, including Apple Pay and Google Pay, their benefits, features, and usage statistics among consumers.
A page from a report or presentation discussing delivering a stellar experience, user experience (UX) definition, and the importance of customer experience in bill payments. The page features headings, subheadings, and a quote at the bottom about cus
Page 10 from a report titled 'How FIs Can Improve Bill Pay Faster' by BillGO, discussing digital transformation in bill payment, collaboration, modern platforms, and microservices for faster, secure, and customizable bill payment solutions.
Checklist for modernized bill payment including objectives and rationale, with a call to action button for contact and social media icons.
A young woman with curly light brown hair wearing a striped t-shirt, smiling while looking at her phone against a blue background with a partial view of a logo and text.

LinkedIn Ads and eBook Landing Page

To promote the eBook, LinkedIn ads were created to capture as many leads as possible. To accompany the ads, a landing page was created as a content teaser to encourage the audience to download.

Webpage promoting modern bill pay solutions by BillGo, featuring a blue and white color scheme, a downloadable ebook form, a photograph of a woman using her phone, and icons showing statistics of financial institutions, endpoints, and consumers serve
Cover page with title "Building the Business Case for Modern Bill Pay" and subtitle "Learn six key features consumers want in bill pay technology", featuring a background pattern of icons related to finance and bill payments and a blue circular icon
A digital cover page with a blue gradient background, featuring white text that reads 'Building the Business Case for Modern Bill Pay' and a subtitle 'Learn six key features consumers want in bill pay technology.' There is also a white outline icon o
Digital tablet displaying an ebook titled 'Building the Business Case for Modern Bill Pay' by BILLGO, held by a person with a thumb touching the screen, featuring a woman in a striped shirt looking at her phone.
Digital advertisement for BillGO promoting modernizing bill pay, featuring a tablet with a woman using her phone and the text "Building the Business Case for Modern Bill Pay."